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CONTENTS OF THE ISSUE
Introductory note to the nineteenth issue 3
MARKETING
L. K. Balashova, Kh. M. Pakhomova, N. P. Sirota Features of the development of the internal branding of an educational institution on the example of SPBSUE 5
INFORMATION TECHNOLOGIES
G. A. Bodrenkov Cloud computing: industry standards and key features 11
TRADE
N.M. Oleinik, V.Y. Klassen Ecologization of the Russian retail market as an integral element of sustainable development of companies in the modern conditions 18
EDUCATION
P.Yu. Shepelev, O.Yu. Dudko Higher education programs individualization: trend of the new reality 26
D.Y. Ignatova Classroom leadership as a factor of sustainable development of students' personal potential 32
A.D. Yaroshevskaya Research on the students' attitude towards distance learning 38
ECONOMICS
A.O. Dimitrieva, M.A. Farafonova The problem of monetization of the Russian economy 44
I. S. Illarionova Post-Covid tourism development in Shandong province of China 50
A.H. Galstyan Analysis of anti-crisis fiscal and monetary regulation: the case of Estonia 57